Sellpy is Sweden's largest second-hand e-commerce and sales service and has been available in the Netherlands since 2021. Customers can choose from a range of more than 1 million products from more than 10,000 different brands. In addition, selling items with Sellpy is easy; you fill a bag with items you no longer use and Sellpy does the rest.
Sellpy chose WEAR to refurbish a curated collection of secondhand sneakers that were available on the Sellpy platform. The goal was to create a collection of high-quality secondhand sneakers to offer to their customers. Over 100 sneakers were refurbished by the WEAR team. Every refurbished sneaker was provided with a recycled WEAR insole. RE facilitated the operational collaboration between WEAR and Sellpy and created the content for the launch. We also facilitated the outreach to the press. Ultimately we had coverage from five different media outlets such as Fashion United, Fonq and FHM. We also had a print article in the Margriet and a radio interview with De Ondernemer.
