The Veja General Store is Veja's answer to the wasteful footwear industry designing products that aren't supposed to last. With a 100-square-meter space, this space welcomes 2 cobblers to work on repairing sneakers and shoes every day of the week, but also a tailor to give a new lease on life to your clothes, no matter the brand. Beyond repair, the store offers a selection of books, furniture, socks, shoe care products, laces, toolboxes, cleaning items, and stationery. Responsible brands like DSPTCH, Caran d’Ache, Anonymous Ism, Public Supply or Snow Peak are present in the shop.
We captured the essence of the store in a selection of photographs. The versatility of the space is something that we have never seen anywhere else in this discipline. While traditional footwear repair shops are anything but aesthetically pleasing, the Veja General Store offers a refreshing new perspective. It makes you forget everything you know about repair shops. The store makes consumers feel welcome and makes bringing your shoes for repair for an inspiring endeavor.
